Jalandhar March 18 (Jaswinder Singh Azad)- Training and Placement Committee of School of Management and Institution Innovation Council at Lyallpur Khalsa College Technical Campus organized an Expert talk on “Applications of Artificial Intelligence for Digital Marketing.”
The resource person for the same was Mr. Gurpreet Singh, Director, GTB Infotech Pvt. Ltd.. He discussed the importance of Digital Marketing in current dynamic business world. He also compared the advantages of Digital marketing over Traditional Marketing and how it can be used as a competitive edge.
He demonstrated the use of applications like ChatGPT, Google Gemini, Mid Journey, Open AI interface etc. for writing text, creating images and videos.
He assured a MOU with LKCTC for enhancing future Internship and Placement opportunities for our students.
The event was coordinated by Dr. Tarunjit Singh and Ms. Nitika Sehgal.
S. Sukhbir Singh Chatha (Director Academic Affairs-KCL Group of Institutions) said that Institute strives for excellence and quality education.
Dr. R.S Deol (Director, LKCTC) congratulated the Department of Management for conducting this Expert Talk and said such talks help bridge the gap between Industry and academia. Our institute is focusing on enhancing such interactions.
Dr. Inderpal Singh (Dean Management Studies) presented vote of thanks & congratulated the coordinators & students and assured that more events are lined up in upcoming weeks as well.