Jalandhar November 8 (Jaswinder Singh Azad)- The PG Department of Commerce and Management of PCM S.D. College for Women, Jalandhar organized a Visual and Virtual Marketing Bonanza, providing a vibrant platform for commerce students to demonstrate their digital marketing prowess. The event featured four competitive activities designed to spark creativity and deepen students’ understanding of digital marketing: Collage Presentation on E-Commerce, Sales Promotional Tools, E-Logo Designing, and E-Poster Designing.
Participants had a week to develop their visual marketing concepts, which were then displayed and assessed by faculty members. This bonanza allowed students to explore the intricacies of brand promotion, advertising, brand positioning, and the burgeoning field of e-commerce.
Through their participation, students gained hands-on experience in crafting brand images, building networks, and honing advertising and positioning strategies. The event created an environment that encouraged innovative thinking and practical skills, preparing students for the challenges of the digital marketing world.
President Shri Naresh Budhia, Senior Vice President Shri Vinod Dada, other esteemed members of the Managing Committee, and the Principal, Prof. (Dr.) Pooja Prashar, lauded the students for their outstanding contributions. They also commended the Department of Commerce and Management for its dedication to fostering future business leaders equipped with both creativity and strategic insight.