Apeejay College Empowers Students with Digital Marketing Prowess for Today’s Competitive Landscape

Apeejay College

Jalandhar April 26 (Jaswinder Singh Azad)- In skill enhancement classes at Apeejay College of Fine Arts, Jalandhar, students delved into the intricacies of digital marketing campaigns.

Principal Dr. Neerja Dhingra underscored the paramount importance of students grasping the nuances of digital marketing to excel in the competitive landscape. Guiding the sessions, Ms. Ruchika Sharma from the Department of Computer science imparted practical knowledge on running digital ads, crafting campaigns, and harnessing tools like Facebook Ad Manager and Canva.

Students were encouraged to think critically

These sessions didn’t just scratch the surface; they delved deep into the strategic planning and execution required for effective digital marketing. Students were encouraged to think critically about target audiences, message positioning, and campaign optimization techniques. Moreover, interactive exercises and group projects fostered collaboration and creativity among the students.

Emphasising the pivotal role of advertising, students were reminded of its crucial role, stressing that successful product promotion relies on strategic ad placement to reach the public effectively. In today’s digitally-driven world, the ability to navigate online advertising intricacies is a valuable asset in any career. Highlighting the importance of digital marketing in the current dynamic market, students were encouraged to acquaint themselves with its complexities for a solid foundation in their future endeavors. As technology continues to reshape the business landscape, the skills acquired in these classes are essential for students aiming to excel in the digital age.

By admin

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